How to Project Manage a Website Redesign
A website redesign is an excellent way to improve user engagement and create a more powerful reflection of your brand, product, or service. Website redesigns carry a bit of a bad rap.
According to some strategists, every time an organization hires a new marketer, a new website is sure to follow, regardless of whether that investment is justified. However, choosing a website redesign should be driven by clear objectives — not by one person's personal preference. Web presences have evolved substantially over the years, so it's important to make sure yours meets modern expectations.
Are you wondering how to project manage a website redesign? In this guide, you'll learn how to strategize your website redesign, ensure it's not a flop, and redesign it in-house.
What is a Website Redesign?
In website redesigning, a website is created from scratch or from templates that have been preconfigured. It is important to update information, improve navigation, and redesign the site in order to enhance the user experience.
The days of shallow landing pages with a brief company description and a few contact details are over. Today's websites are much more multi-faceted, like digital properties. By using search engine optimization-based website redesign (SEO), it climbs Google's congested streams of information.
Today's websites can support all kinds of functionality, chronicling a company's journey with its customers through a historical content timeline. You will need a site redesign project plan if you decide to move forward with a redesign.