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The Online Manager: A Quick Guide

Updated: Jun 28, 2022

online manager

By managing the company's daily tasks and operations, an online manager helps business owners achieve their goals. Learn what an online manager does if you want a fast-paced job that you can do from home.

An online manager is involved in managing many aspects of an online business. This article discusses the requirements for becoming one, the skills required, and the average salary.

Who is an Online Manager?

An online manager's role is to facilitate the management of daily tasks, processes, communities, and team members. As part of their responsibilities, they track key performance indicators (KPIs), establish goals, and evaluate the company's performance.

Online managers work closely with the owner to ensure the company's online strategy is implemented effectively. This allows the owner to concentrate on top-line growth and new business opportunities while the online manager handles more administrative tasks.

Online Manager Job Description

Although an online manager's job duties vary from day to day, there are some tasks you can anticipate performing in this position. Online managers are typically responsible for:

Project management: Online project managers often launch, implement, and supervise new virtual projects. For example, upgrades to websites, membership platforms, or marketing campaigns are all handled by online managers.

Supervising operations: Managing basic business operations may be one of your most challenging tasks as an online manager. You may be responsible for invoicing and maintaining client relationships.

Identifying KPIs: Managers identify which KPIs are most valuable to track for specific projects, departments, and business areas. As a result, they can monitor company progress, give updates to clients, and suggest improvements to senior leaders.

Managing people: As an online manager, you may also be responsible for managing people to ensure they meet deadlines. This includes providing support, allocating resources, assigning responsibilities, and monitoring daily activities.

Managing Online Communities: An online manager is responsible for managing the online community - setting up the strategy, defining the platform, training your organization to be involved, creating the experience, and making your community a destination where people want to interact.

Qualifications for Online Managers

Understanding the basic job requirements can help you determine what steps to take to succeed as an online manager. Education and experience requirements include:

Education Requirements

Consider pursuing a bachelor's degree in business administration or a related field to start your career. This will help you build your leadership and management skills.

Work Experience

Most online managers begin their careers as personal assistants, project managers, or virtual assistants. Find entry-level jobs and internships within corporations to gain experience. Learning more about the industry you want to work in and connecting with other business professionals can help you hone your skills.


Even if you do not need additional certifications to become an online manager, you can still make a strong impression with additional training. You can demonstrate your expertise by showing that a third party has verified your skills.

Online Manager Skills

As an online manager, you can also develop the following skills to advance your career:

Strategic thinking: Online managers must implement strategies and processes contributing to the company's success. Online managers experienced in online businesses automatically begin to think about the steps they need to follow whenever an owner comes to them with a new idea. A measurable milestone approach can help you excel in this role.

Time management: Time management is crucial to completing tasks and meeting deadlines. To prioritize your tasks, make a daily to-do list. You can use scheduling software applications to keep track of meetings and events.

Communication: Effective communication with clients, team members, and senior management is critical for success as an online manager. Use clear, concise language when writing and speaking. As a result, you can ensure that clients and colleagues understand what you are saying.

Leadership: Successful online managers should possess excellent leadership skills. Improve your team's goal-setting skills by researching different management styles. You can overcome workplace challenges more effectively by honing your leadership skills.

Technology skills: Good technical skills are essential for online managers. Become familiar with the project management and communication software popular in your desired industry. A few tools you might benefit from learning include Slack, Asana, Notion, Zoom, and Microsoft Office.

Online Managers' Work Environment

Many online managers work from remote locations. They might have a home office or use a co-working space to perform important tasks. Online managers also have the option to change their work location depending on their needs when they are able to work remotely.

Since they work virtually, they may also be able to set their own schedule. Although most online managers work full-time, their flexibility can help them achieve work-life balance and allow them to work when they are most productive.

Online Managers' Salaries and Job Outlook

online manager

Online managers typically earn $87,321 per year on average. You may earn more or less depending on your education, skills, experience, and qualifications. You may also earn more if you work in a particular industry, work for a large company, or live in a particular town. All administrative services and facilities managers are expected to receive a 9% increase in employment opportunities between 2019 and 2029, which is faster than the average for all occupations.

Online Manager Positions

By implementing content strategies on social media platforms, a Social Media Manager oversees a company's interaction with the public. They analyze engagement data, identify trends in customer interactions, and plan digital campaigns to build community online.

Creating content to inform and delight audiences is the responsibility of an online content manager who oversees the development, distribution, and strategic efforts. The role typically requires knowledge of digital marketing tools, strategies, and tactics with an emphasis on content and SEO. Project management skills are essential as well.

An organization's online marketing managers are responsible for enhancing its reputation and reaching a wide audience by implementing, overseeing, and managing digital marketing strategies. These efforts may result in increased sales, donations, or community interest.

The duties of an Online Merchandising Manager involve monitoring traffic, customer behavior, sales trends, and feedback, as well as gaining customer insights. They ensure that merchandise plans support key strategic initiatives, launches, and top sellers.

Virtual business managers help organizations manage their daily projects, processes, and team members. They are responsible for keeping track of key performance indicators (KPIs), setting goals, and measuring their progress to maintain the company's operations.

The online program management (OPM) providers work with colleges and universities to make their academic programs available online. They can offer a variety of services, generally in packages or separately.

An online account manager's responsibility is to develop new and existing business and service accounts. Providing information about products and services, as well as limited technical support, is part of the role of online account managers.


You can use an online manager to create new systems or processes if you need help with strategy, decision-making, or communication. Online managers can share the workload and provide client support while planning and developing plans.

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